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Structure

Study location: Weiden

Course of studies

Would you like to read about new technologies, innovative solutions and digital business models not only in the media, but also actively shape the digital future?

Then the Master's degree in Digital Business provides you with the necessary tools. The master's program comprises a high-quality course of study on core management topics in the age of digital transformation and creates the prerequisites to help shape the digital transformation.

The full-time program normally comprises three semesters, starting in the winter semester. The curriculum provides for the acquisition of 30 credits in each of the three semesters. In the first two semesters, 30 ECTS credits are earned in each of the courses, and in the third semester the Master's thesis is earned in 20 ECTS credits and two courses in 10 ECTS credits.

Content

The curriculum offers you 14 modules spread over three semesters.

First and second semester modules:

  • Innovation und Design
  • Digital Marketing & Sales
  • Big Data Analytics
  • Agiles Projekt- und Prozessmanagement
  • Digital Economics & quantitative Methoden
  • Digital Leadership & Transformation
  • Digitale Strategien und Geschäftsmodelle
  • Produktmanagement
  • Cybersicherheit & Recht im Digital Business
  • Digital Finance – Anwendung und Methoden
  • Digital Ethics

Modules in the third semester:

  • Global Supply Chain and Operations Management
  • Digital Business Research
  • Master thesis / Capstone project

Methodology and didactics - We teach differently!

Experience: In our Master's programme you will be accompanied by experienced professors as well as proven digitisation experts and executives from the business world.

Innovative forms of learning: Just as important to us as the learning content is the way in which we create a shared learning experience with you. Therefore, innovative learning and learning concepts and a strong practical orientation will be the focus of our attention. Active learning, case study work and numerous projects will shape the culture of learning. Several participating lecturers have already received awards from the Bavarian State Minister for Education and Culture, Science and Art for outstanding teaching at Bavarian universities.

Scientific methodology: The Master of Science qualifies you to carry out demanding scientific work. Therefore a strong reference to methods and procedures of computer science, business informatics, statistics and econometrics is required. Special emphasis is placed on the application of quantitative methods in the fields of digital business.

Documents

Course Catalogue & Curriculum

In the course catalogue of the current semester you will find all information about the modules offered in the Digital Business Program as well as information regarding the course of your studies. Among other things, you can find out which lecturer teaches the course, what learning objectives each module contains and in what order you should ideally study the modules.

The curriculum presents the modules of the Digital Business Program in chronological order over the semesters. Here you can find out which lecturers are giving lectures in the current semester. You will also find out which study and examination credits have to be earned.

You can download the currently valid course catalogue and the study plan for the Business Administration Program as a PDF file:

Timetable / Examination Schedule

In the timetable you will find the current lecture times of the Digital Business course. It shows the lecture times for all modules offered in the current semester in a weekly view. All timetables can also be found in our OTH-AW-App.

Study and Examination Regulations

The course is legally regulated by the study and examination regulations, the general examination regulations of the university and the framework examination regulations for all universities of applied sciences in Bavaria. Below you will find the current study and examination regulations for the Master's degree program in Digital Business.

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