After completing this module successfully, students will have the following professional, methodological, social, and personal competences:

• Professional competence: Students are able to explain core concepts of strategic management, analyze competitive and organizational environments, and evaluate strategic options for organizations operating in dynamic and digital contexts.
• Methodological competence: Students can apply strategic analysis tools (e.g., industry and competitor analysis, internal resource/capability analysis, business model logic) and develop structured strategic recommendations supported by evidence and coherent reasoning.
• Social competence: Students are able to collaborate in strategy-related discussions, integrate stakeholder perspectives, and communicate strategic proposals clearly and professionally in a team and managerial setting.
• Personal competence: Students strengthen their strategic mindset, develop reflective judgment under uncertainty, and enhance their ability to make reasoned decisions when facing ambiguity, incomplete information, and trade-offs.

• Strategic management fundamentals: purpose, scope, levels of strategy
• External analysis: macro-environment, industry structure, competitive dynamics
• Internal analysis: resources, capabilities, dynamic capabilities, core competencies
• Strategy formulation: strategic choices, competitive advantage, positioning
• Business models and value creation in digital contexts
• Corporate strategy: growth, diversification, alliances, M&A (overview)
• Strategy implementation: alignment, organizational design, governance, culture
• Strategic change and transformation in technology-driven environments
• Development of a practical strategic management project