"I chose to study Digital Business with a specialisation in E-Commerce & Retail Management because I'm interested in the digital retail world and the various online marketing channels in particular. I find the strong practical focus at the university particularly helpful: in our specialisation, we work in small groups on practical projects and apply what we have learned directly. The project work requires initiative and good time management, but at the same time offers valuable insights into business practice. If you want to help shape the digital future of companies, this is definitely the right place for you."

"I chose the Bachelor's degree course in Digital Business because I thought its focus on innovation and digitalisation was very relevant for the future. I particularly like the projects with companies on the programme, as you can network with company representatives and make suggestions for improvement. This practical orientation taught me how structured project work and stakeholder management work and how to deal with stressful situations rationally. I would recommend prospective students to familiarise themselves with the specialisation content and performance assessments during their undergraduate studies. The consultation hours with the respective lecturers are very useful for this."

"I particularly liked the close contact with the professors and the personal support - as well as the many projects with practice partners. Here you could really apply the theory and develop a feel for the direction in which you want to develop. Coordinating several group projects in parallel was challenging, but we were able to turn to our professors at any time and always found solutions together. Personally, I learnt to be more daring and open to new things. If you want to put theory into practice, this is the right place for you!"