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Everything at a glance
Degree level: Bachelor of Science (B.Sc.)
Standard period of study: 7 Semester (210 ECTS )
Type Of Study: Full-time, Dual
Study location: Weiden
Start Of Study: Winter- and summer semester (1. and higher semester)
Course Language: German
Economics without psychology? Unthinkable! Psychology is clearly the focus of the Applied Business Psychology programme: around 70% of the programme is psychology-oriented. Economic content complements this perspective in a targeted manner and forms the framework for application.
You will deal intensively with personality, social and organisational psychology, consumer behaviour, decision-making processes and change dynamics. You will learn to apply empirical methods and transfer psychological findings to economic issues in a well-founded manner. With its strong psychological profile, a pronounced practical orientation and small groups, the programme at OTH Amberg-Weiden offers you a clear focus in terms of content and prepares you specifically for responsible tasks in companies, consulting, market research or human resources.
With its interdisciplinary approach, strong practical relevance and small groups, the programme at OTH Amberg-Weiden offers you exactly the right mix to prepare you optimally for your professional future – whether in business, consulting, market research or human resources.
Career prospects
With your degree in Applied Business Psychology, many career paths are open to you. Thanks to the combination of psychological know-how and business expertise, you can work in almost any area of a company - especially where an understanding of behaviour, communication and decision-making processes is important.
Typical fields of work include human resources, marketing, organisational development, sales or personnel and management consulting. However, business psychologists are also in demand in market research, change management and employer branding.
Thanks to your interdisciplinary education, your social and intercultural skills and the combination of German and English as teaching languages, you are also ideally prepared for an international career. Your Bachelor of Science (B.Sc.) degree will qualify you for specialist and management roles as well as for successful self-employment.
VERY GOOD RATINGS - VERY GOOD PROSPECTS
At OTH Amberg-Weiden, we combine sound theory with practical learning. Small groups, modern facilities, personal support and close cooperation with companies create the best study conditions.
This is also confirmed by the excellent StudyCheck ratings and the success of our graduates. Those who study here are well prepared for the future.
HIGHLIGHTS of the course
Instead of discussing behavior purely in theoretical terms, you’ll analyze specific psychological issues in the business world during your studies. Instead of just memorizing definitions, you’ll work in teams to develop practical solutions—for example, for selecting new employees, optimizing advertising campaigns, or designing change processes in companies. Instead of merely interpreting numbers, you’ll learn how to use sound market research methods to reveal human behavior in markets.
What makes this program unique is the combination of psychology and business—always with a focus on application, starting from the very first semester. You’ll develop a deep understanding of thought and decision-making processes, as well as communication, motivation, and behavior within organizations. At the same time, you’ll work closely with industry partners and benefit from small class sizes and personalized guidance. Step by step, you’ll become a sought-after bridge between people and markets.
Certification Programmes
In addition to your regular studies, you can take certification courses at OTH Amberg-Weiden free of charge - for example in the areas of project management or digitalisation. These additional qualifications are a real plus for your CV and help you to position yourself specifically in your professional field. You can find an overview of all certificates here:
Structure
In the Bachelor’s program in Applied Business Psychology, you’ll learn everything you need to understand and strategically shape human behavior in an economic context. You’ll take courses on the fundamentals of psychology and economics—such as differential psychology, social psychology, market and advertising psychology, industrial and organizational psychology, and business administration. Statistics, research methods, and empirical social research are also on your schedule.
You’ll gain valuable practical experience through applied projects in which you’ll work with your team to address real-world issues—for example, in the fields of work and organizational psychology, recruitment, consumer behavior, or sports psychology. In the process, you’ll learn to systematically translate psychological knowledge into business decisions. In addition, you’ll further develop your personal skills in modules on communication, teamwork, and academic research.
Starting in the 4th semester, you can specialize in a competency profile. Your options are:
- Work and Organizational Psychology
- Market and Advertising Psychology
- Human Resources Psychology
But you don’t have to commit to a specific track—you can also choose to be a generalist.
Bonus: If you complete all the modules in a competency profile, you’ll receive an official certificate in addition to your bachelor’s degree—a strong asset for your resume and potential employers. In the sixth semester, you’ll apply your knowledge directly in a company during a practical phase lasting at least 20 weeks. And in the seventh semester, you’ll write your bachelor’s thesis—ideally on a practical topic from your chosen field.
ORIENTATIONAL STUDIES prepareING
Which degree course is right for me? How much math is involved in the degree courses? And how does university actually work? Good questions - good answers are provided by prepareING. Put OTH Amberg-Weiden to the test, get a taste of campus life and try out your dream degree program!
Application
Do you want to study Applied Organizational Psychology at OTH Amberg-Weiden? Then apply for the coming semester!
All information on application deadlines and admission requirements can be obtained from the Study and Career Service.
They will also answer any other questions you may have about studying at OTH Amberg-Weiden - in person, by phone, email or chat.