Everything at a glance

Degree level: Master of Science (M.Sc.)

Standard period of study: 3 Semester (90 ECTS )

Type Of Study: Full-time, Dual

Study location: Weiden

Start Of Study: Winter semester (1. Semester) and summer semester (1. Semester)

Course Language: German

Applied Business Psychology - Make more out of leadership, change and behaviour

Developing organisations, accompanying change processes, understanding behaviour - in the Master's degree course in Applied Business Psychology at OTH Amberg-Weiden, you will deepen your skills at the interface of business and psychology.

You will learn how leadership becomes effective, how teams are steered through complex changes and how consumer and employee behaviour can be analysed. Your knowledge: well-founded in psychology, practically applied in business contexts. Your goal: to accompany change with a psychological flair - as a manager, consultant or coach.

The degree programme combines business management thinking with psychological depth, research with practice, reflection with action competence. You will develop your leadership personality and learn how to responsibly shape complex challenges in organisations - in German and English, interdisciplinary and international. You will become an expert in sustainable development in companies - with vision, empathy and the ability to analyse.

Job opportunities

Especially here, in the region close to the border around the OTH Amberg-Weiden, numerous corporations and medium-sized market leaders have established themselves that operate internationally - and want to continue to grow. Globalisation, digitalisation and social change demand new structures, modern management cultures and psychological sensitivity in dealing with change.

With a Master's degree in Applied Business Psychology, you will be ideally prepared for these challenges. You will analyse economic developments, identify psychological influencing factors and actively shape transformation processes - whether in personnel management, marketing, consulting or organisational development.

Among other things, you can work as:

  • Manager in HR, marketing or change management
  • Expert in personnel and organisational development
  • Management consultant with a psychological focus
  • Coach or mentor for change processes in companies
  • Specialist in market and consumer research

Whether you work for a corporation, a medium-sized company or your own start-up - this Master's degree programme will qualify you for a career with responsibility in a dynamic, international environment.

VERY GOOD RATINGS - VERY GOOD PROSPECTS

At OTH Amberg-Weiden, we combine sound theory with practical learning. Small groups, modern facilities, personal support and close cooperation with companies create the best study conditions.
This is also confirmed by the excellent StudyCheck ratings and the success of our graduates. Those who study here are well prepared for the future.

Study-Check Ratings

HIGHLIGHTS of the course

Whether green nudging, leadership culture or psychological aspects of change management - in the Master's degree programme in Applied Business Psychology, you will work on current topics with high social relevance. In practical research projects, you will work with companies to develop empirically based findings and recommendations for action - often with publication of your results.

A highlight: your projects are developed in close collaboration with companies from the region, for example from industry, the financial sector or healthcare. The results are not only evaluated, but are also applied in practice.

You also gain international experience - for example at summer or winter schools such as the recent one in Kosovo. There you will work with local students on topics such as leadership, team dynamics or job interviews - interculturally, practically and on an equal footing. In this way, your degree programme combines academic depth with concrete social added value - and prepares you for research, leadership and the future.

Certification Programmes

In addition to your regular studies, you can take certification courses at OTH Amberg-Weiden free of charge - for example in the areas of project management or digitalisation. These additional qualifications are a real plus for your CV and help you to position yourself specifically in your professional field. You can find an overview of all certificates here:

Certifications

Certified Coaching Training

In addition to your Master's degree programme, you can complete a certified business coach training course at OTH Professional for a fee. In four practical modules, you will acquire psychological and methodological expertise to provide targeted support to people in change processes, leadership issues or stressful situations. You will strengthen your counselling skills, promote your personal development - and position yourself as a source of inspiration, mentor and decision-maker in an increasingly people-oriented economy. A real plus for your career in business psychology, HR or leadership.

Flyer Business CoachOTH-Professional

Structure

On the Master's degree programme in Applied Business Psychology, you will learn everything you need to combine economic processes with psychological understanding and to accompany change in companies in a targeted manner. You will analyse, advise and lead - always with an eye for the human side of business.

You will attend courses on key topics such as personality psychology, work and health psychology, leadership psychology or market and advertising psychology. There is also content such as management counselling, coaching, mentoring, intercultural management and business ethics. Methodological skills are also on your agenda - for example in behavioural economics, empirical research and test diagnostics.

You will not only develop your professional skills, but also your social and communication skills - and regularly work on practical research projects.

In the third semester, you will write your Master's thesis - ideally based on a real-life question from the field - and present your findings in the Master's seminar. After successfully completing the programme, you will be awarded the academic degree of Master of Science (M.Sc.) and will be ready for challenging tasks in the international business and consulting environment.

ORIENTATIONAL STUDIES prepareING

Which degree course is right for me? How much math is involved in the degree courses? And how does university actually work? Good questions - good answers are provided by prepareING. Put OTH Amberg-Weiden to the test, get a taste of campus life and try out your dream degree program!

ORIENTational studies prepareing

Application

Do you want to study Applied Business Psychology in the Master's programme at OTH Amberg-Weiden? Then apply for the coming semester!

The selection interviews for applicants for the coming semester will take place from 28 to 30 July 2025.

All information on application deadlines and admission requirements can be obtained from the Study and Career Service.
They will also answer any other questions you may have about studying at OTH Amberg-Weiden - in person, by phone, email or chat. 

More detailed information on application and registration.

Ask current students

Contact our current students to find out more about their study experience.

Morena Laura Luz, 3. Sem.

Celine Nicole Ade, 4. Sem.

Axel Mayr, 1. Sem.

Anika Laura Huber, 2. Sem.

Sebastian Gundler, 2. Sem.

Access and admission requirements

The Master's degree in Applied Organizational Psychology requires the student to pass an aptitude test. You can apply for a study place within the application period at the application portal of the OTH-Amberg-Weiden. 

In order to be admitted to the Master's programme in Applied Business Psychology, you should meet the following requirements (excerpts from §5 and §6 of the study and examination regulations of the programme submitted for approval): 

(1) Admission to the Master's program requires an above-average degree from a relevant Bachelor's program with at least 210 ECTS credits or an equivalent domestic or foreign program, proof of sufficient knowledge of the English language, and a successful assessment of the program specific aptitude according to § 6. The Examination Commission decides on the equivalence of the degrees, taking into account the principles of Art. 63 Para. 1 BayHSchG. If relevant courses of study do not have ECTS points, 30 credit points per full-time semester will be taken as a basis.

(2) Above-average is defined as a degree with an overall grade of "very good" or "good" (at least 2.5) at German universities. If a conversion of the overall grade is necessary due to deviating grading systems, this is done according to the so-called "modified Bavarian formula" in accordance with the general examination regulations of the East Bavarian Technical University of Amberg-Weiden. An applicant with a degree from a foreign university is recommended to submit a letter of recognition of the degree issued by a certified institution (e.g. uni-assist) by the end of the application period. The decision on admission to the course of study is made by the examination board.

(3) In addition to courses of study oriented towards economic psychology and business administration, interdisciplinary courses of study with social science or cultural science business administration elements are considered relevant.

(4) Sufficient knowledge of the English language shall be demonstrated by a language certificate corresponding to level B2 in accordance with the Common European Framework of Reference for Languages. This proof can be provided by a valid/current IBT (Internet-Based Test) Test of English as a Foreign Language (TOEFL) with a score of at least 80, IELTS Cambridge Test with 6, the Test of English for International Communication (TOEIC) with a score of at least 780, or equivalent proof, e.g. through corresponding modules in the final certificate. Proof is not required if the university entrance qualification or the university degree was obtained in English.

(5) Graduates of a Bachelor's programme with less than 210 (but at least 180) ECTS credits have the opportunity to prove missing theoretical competences by successfully completing modules from a basic course of study at the university. The modules to be taken are usually part of the study and examination regulations of the degree programmes "Business Administration", "Trade and Service Management" or "International Business" in the currently valid version or courses offered by the Virtual University of Bavaria (vhb). With regard to failing modules and the possibility of repeating them, the general examination regulations of the East Bavarian Technical University apply. The examination board determines the modules to be taken in detail.

Missing practical competences can be proven by practical work experience which meets the requirements of the practical semester in the courses of studies mentioned in paragraph 3.

(6) Applications for admission to the Master's programme for a course of study beginning in the summer semester must be submitted to the university by 15 January of the year in question, and by 15 June of the year in question for a course of study beginning in the winter semester. The university may extend these deadlines if necessary.

(7) Applicants for the Master's programme who, at the time of the application deadline for the Master's programme, do not yet have an overall examination result, but who can credibly demonstrate a successful first degree by the start of the Master's programme, will be admitted to the programme on condition that they provide the necessary evidence within two semesters of starting the Master's programme. Credibility of the degree is established by submitting a transcript of records, which certifies that the student has achieved all the academic achievements required for successful completion of the course.

(8) Applicants who have neither obtained a first degree nor the university entrance qualification in German must provide proof of sufficient knowledge of German in accordance with § 3, paragraph 3 of the Statutes on the Enrolment Procedure of the East Bavarian Technical University.

(9) In the event of non-admission of applicants, they will be informed of this in writing with a statement of reasons. A renewed application is only possible once and again at the earliest in the following application period. Admission remains valid until a substantial change in the course of study.

The admission requirements can also be found in § 5 of the study and examination regulations of the programme

In addition to fulfilling the admission requirements, proof of suitability for the specific course of study (see § 6  of the study and examination regulations for the course of studys ) must be provided: 

(1) The prerequisite for participation in the aptitude procedure is the timely and complete submission of the required application documents in due form and form.

(2) The aptitude procedure shall be conducted in the form of an admission interview. Applicants who meet the requirements of section 6 and section 8(1) shall be invited to this interview in writing at least two weeks in advance. An official identification document must be brought along to the aptitude procedure.

(3) Invited applicants who cannot take part in the aptitude procedure for reasons for which they are not responsible and for which they can provide evidence (e.g. illness with medical certificate) will be given an alternative date. Invited applicants who are unable to attend the aptitude procedure in person for reasons for which they are responsible will be assessed as "not passed". In this case the aptitude procedure is not passed.

(4) The admission interview will be conducted by two professors or lecturers of the Faculty of Business Administration of the East Bavarian University of Applied Sciences Amberg-Weiden appointed by the examination board, who are teaching in the Master's programme in Applied Business Psychology, as an individual or group interview of 30 minutes per applicant. The subject of the interview and its assessment are set out in Annex 3 of these statutes. The subject matter and evaluation components of the interview are

1. recognition and assessment of economic connections
2. structuring of interdisciplinary problems on the basis of the studies completed
3. the ability to present and discuss the approaches developed

(5) The aptitude procedure is passed if the members appointed by the examination board have positively assessed the applicant's aptitude in the admission interview.

(6) The course of the aptitude procedure shall be recorded in minutes which shall contain the name of the applicant, the date, place and duration of the interview, the names of the examiners and the result or the main contents of the interview in relation to the assessment of the areas of competence (see Annex 3) in a standardised form of assessment by the examiners and the overall assessment of each applicant.

(7) The results of the aptitude procedure shall normally be communicated to the applicant at least one month before the start of the study programme. If an applicant is rejected, he/she shall be informed in writing of the reasons. In the event of a rejection, the application may be made at a further date. A third application is excluded.