Digital Business

Designing customer experiences, making data-driven decisions, rethinking digital processes - on the Digital Business degree programme at OTH Amberg-Weiden, you will specialise directly in what really interests you. Three degree programmes, one goal: your future in the digital economy.

E-Commerce & Retail Management
You will learn how modern retail works - cross-channel, customer-centric and data-based. From online shop logic and customer journeys to strategic management in digital sales.

Analytics & data management
You turn data into strategic decisions. You analyse, visualise, interpret - and use methods and tools such as SPSS, SAP or BI software in a targeted manner.

Innovation & Process Management
You develop new business models and think digitally about processes. Whether agile project management, innovation methods or digital transformation - here you will become a shaper of change.

All degree programmes combine business thinking with digital know-how, practice with theory - and give you the tools you need for your path into companies, start-ups or self-employment. You will work on real projects, in small groups, with personal support. And you will not only become professionally fit - but also communicative, entrepreneurial and future-ready.