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Everything at a glance
Degree level: Bachelor of Arts (B.A.)
Standard period of study: 7 Semester (210 ECTS )
Type Of Study: Full-time, Dual
Study location: Weiden
Start Of Study: Winter semester (1. and higher semester) and summer semester (higher Semester)
Course Language: German
DIGITAL BUSINESS - MAKE MORE OUT OF THE MARKET, PEOPLE AND MACHINES!
Designing customer experiences, making data-driven decisions, rethinking digital processes - on the Digital Business degree programme at OTH Amberg-Weiden, you will specialise directly in what really interests you. Three degree programmes, one goal: your future in the digital economy.
E-Commerce & Retail Management
You will learn how modern retail works - cross-channel, customer-centric and data-based. From online shop logic and customer journeys to strategic management in digital sales.
Analytics & data management
You turn data into strategic decisions. You analyse, visualise, interpret - and use methods and tools such as SPSS, SAP or BI software in a targeted manner.
Innovation & Process Management
You develop new business models and think digitally about processes. Whether agile project management, innovation methods or digital transformation - here you will become a shaper of change.
All degree programmes combine business thinking with digital know-how, practice with theory - and give you the tools you need for your path into companies, start-ups or self-employment. You will work on real projects, in small groups, with personal support. And you will not only become professionally fit - but also communicative, entrepreneurial and future-ready.
HIGHLIGHTS of the course
Instead of just talking about digitalisation, you will develop your own solutions for real challenges in retail, industry and IT on the Digital Business degree programme. You will work in small teams on projects with practice partners, design digital business models or analyse data for strategic decisions. The results? Are often implemented directly in the company. Instead of dry theory, you use modern tools - from SAP and SPSS to business intelligence software. You will train your entrepreneurial thinking as well as your analysis and communication skills. You will benefit from personal support, interactive teaching formats and a study environment designed for digital collaboration.
What makes the degree programme special is that you choose one of three future-oriented study programmes from the outset - E-Commerce & Retail Management, Analytics & Data Management or Innovation & Process Management. This allows you to tailor your degree programme to your interests - and make you an expert in the digital economy.
Structure
On the Bachelor's degree programme in Digital Business, you will learn everything you need to understand digital business models, use data intelligently and strategically design innovation processes. You will combine business thinking with digital expertise - and become a sought-after specialist for the digital economy.
You will attend courses on business fundamentals and key digital topics such as e-commerce, data analytics, process management and digital transformation. You will also develop personal skills in areas such as communication, teamwork and self-management - and regularly work on real projects with companies.
From the fourth semester onwards, you choose one of three specialised study programmes. You can choose from these:
In the sixth semester, you will apply your knowledge directly in a company during a practical semester lasting at least 18 weeks. And in the seventh semester, you will write your Bachelor's thesis - ideally on a specific practical issue.