Everything at a glance

Degree level: Master of Arts (M.A.)

Standard period of study: 3 Semester (90 ECTS )

Type Of Study: Full-time

Study location:

Start Of Study: Winter- and summer semester (1. and higher semester)

Course Language: German

BUSINESS INNOVATION & ENTREPRENEURSHIP – Make more of ideas & ventures

The Master's degree in Business Innovation and Entrepreneurship at OTH Amberg-Weiden, based in Kemnath, is aimed at anyone who wants to shape innovation rather than just manage it. This is not about traditional business administration—it's about entrepreneurial thinking, bold decisions, and the ability to develop scalable business models from ideas that can compete in the market.

You will learn to recognize opportunities early on, critically examine markets, and systematically translate innovative solutions into viable concepts – whether in your own start-up or as an intrapreneur in established companies. From business model design to validation and financing to growth and leadership, you will go through the entire entrepreneurial process and develop the skills to implement innovation responsibly and strategically.

International, project-based, and practical, the program provides you with the methodological, strategic, and personal tools you need to turn ideas into real value creation—not sometime in the future, but right now.

Career prospects

With your Master's degree in Business Innovation and Entrepreneurship (M.A.), you will have a modern skill set: entrepreneurial thinking, innovation methods, strategic analysis skills, leadership skills, and technological openness. Typical career fields are:

  • Founder of your own start-up
  • Innovation manager/intrapreneur
  • Business development manager
  • Product manager/digital strategy
  • Work in accelerators, incubators, or venture capital environments
  • Strategic management consulting
  • Public sector innovation & social entrepreneurship
  • Further academic qualification (doctorate)

The master's degree qualifies you for both responsible management positions and independent entrepreneurial activities.

VERY GOOD RATINGS - VERY GOOD PROSPECTS

At OTH Amberg-Weiden, we combine sound theory with practical learning. Small groups, modern facilities, personal support and close cooperation with companies create the best study conditions.
This is also confirmed by the excellent StudyCheck ratings and the success of our graduates. Those who study here are well prepared for the future.

Study-Check Ratings

HIGHLIGHTS of the course

Real Projects. Real Impact.

In the Master's program in Business Innovation and Entrepreneurship, you develop innovation not in the classroom, but in the real world. In venture design labs and real-world laboratories, you work on real innovation and start-up projects and go through the entrepreneurial process from problem definition to validation and prototyping to market launch. In the process, you will develop scalable business models, test key assumptions under real market conditions, develop marketable prototypes, and make informed growth decisions – in an interdisciplinary, methodical, and practical manner.

A Complete Entrepreneurial Ecosystem
The program is embedded in an active innovation and start-up ecosystem that accompanies you from the initial idea to scaling:

  • From idea to foundation:
    With the support of RISE – Regional Institute for Start-ups and Entrepreneurship, innovation workshops, and entrepreneurship programs, you will develop viable business ideas and build start-up expertise.
  • From foundation to financing:
    Collaboration with business development agencies, support programs, regional partners, and investors creates real access to financing, networks, and market entry.
  • From validation to scale: Pitch Nights, Innovation Camps, Accelerator formats, and corporate collaborations create spaces where projects can become scalable business models.
    The Kemnath Campus is more than just a place to study—it is a space for entrepreneurial opportunity. This is where ideas, teams, prototypes, and viable business models are born.

The Kemnath campus is therefore more than just a place to study—it is a space for entrepreneurial opportunity. This is where ideas, teams, prototypes, and viable business models are created.

Certification Programmes

In addition to your regular studies, you can take certification courses at OTH Amberg-Weiden free of charge - for example in the areas of project management or digitalisation. These additional qualifications are a real plus for your CV and help you to position yourself specifically in your professional field. You can find an overview of all certificates here:

Certifications