Prof. Dr. rer. oec. Anna-Katharina Grimm
Professor; Program Director B.A. International Business (for students enrolled from Winter Semester 2026/27 onward)
Professor Weiden Business School
Phone +49 (961) 382-1341
a.grimm
@oth-aw.de
Weiden, Digital Business Campus Weiden, Room 0.12
Office hours
Tuesdays, 3:30–4:30 p.m., by appointment onlySubject area(s)
Marketing in Digital Markets and Quantitative MethodsResearch area(s)
- Sustainability Marketing
- Consumer Behavior
- Advertising and Market Psychology