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How can processes be made smarter? Which data drives real decisions forward? And how does technology become a success factor in a company?
In the Applied Business Informatics (AWI) programme, you will learn to combine business and IT in a practical way – with a mix of digitalisation, management and technology.

Your studies: application-oriented & individual. You will spend around 50% of your study time on practical projects, in laboratories, on case studies and on a six-month internship – closely linked to companies in the region. Our promise: you will come into contact with at least ten companies during your studies. This allows you to build up your professional network early on – and gain real insights.

Whether you prefer to broaden your horizons or specialise is up to you: you can shape your profile in the elective area – for example, with a focus on AI management, e-commerce, smart logistics or digital business consulting. Those who pursue one of these specialisations will receive a certificate in their chosen core competence in addition to their Bachelor's degree. Learning takes place in small groups, with modern technology, direct supervision and real-world challenges – hands-on, networked and future-oriented.

Practical experience, tools, teamwork – and you right in the middle of it all: Applied Business Informatics means not just learning how it works, but applying it directly. What to expect? A degree programme in which around half of the content consists of real-world practice. Whether in project seminars, case studies, laboratory units or the integrated six-month practical semester – you will work on real-world issues, often in collaboration with companies from the region.

You will become part of interdisciplinary teams, present your results to partner companies and gain valuable experience with methods from everyday professional life. You will work with modern tools – from business intelligence software and process modelling to ERP systems such as SAP.

Theory? Yes – but always application-oriented. Instead of traditional lectures, you can expect interactive teaching formats, blended learning, agile working methods and research-oriented projects in modern laboratories.

Another special feature is that AWI is not a rigid course of study. You design it yourself – with freely selectable specialisations, practical elective modules and individual project work tailored to your interests and goals. In short: at AWI, you will not only grow professionally, but also become an active part of the digital economy from the very first semester – with responsibility, freedom to act and a close connection to reality.