Business Innovation and Entrepreneurship

The Master's degree in Business Innovation and Entrepreneurship at OTH Amberg-Weiden, based in Kemnath, is aimed at graduates from various disciplines who want to shape innovation in start-ups, established companies or their own start-up projects and take on responsibility. This is not about traditional business administration – it is about entrepreneurial thinking, courageous decisions and the ability to develop scalable business models from ideas that can compete in the market.

You will learn to recognise opportunities early on, critically question markets and systematically translate innovative solutions into viable concepts – whether in your own start-up or as an intrapreneur in established companies. From business model design, validation and financing to growth and leadership, you will go through the entire entrepreneurial process and develop the skills to implement innovation responsibly and strategically.

International, project-based and practical, the programme provides you with the methodological, strategic and personal tools to turn ideas into real value creation – not sometime in the future, but right now.

Real Projects. Real Impact.

In the Master's program in Business Innovation and Entrepreneurship, you develop innovation not in the classroom, but in the real world. In venture design labs and real-world laboratories, you work on real innovation and start-up projects and go through the entrepreneurial process from problem definition to validation and prototyping to market launch. In the process, you will develop scalable business models, test key assumptions under real market conditions, develop marketable prototypes, and make informed growth decisions – in an interdisciplinary, methodical, and practical manner.

A Complete Entrepreneurial Ecosystem
The program is embedded in an active innovation and start-up ecosystem that accompanies you from the initial idea to scaling:

• From idea to foundation:
  With the support of RISE – Regional Institute for Start-ups and Entrepreneurship, innovation workshops, and entrepreneurship programs, you will develop viable business ideas and build start-up expertise.
• From foundation to financing:
  Collaboration with business development agencies, support programs, regional partners, and investors creates real access to financing, networks, and market entry.
• From validation to scale: Pitch Nights, Innovation Camps, Accelerator formats, and corporate collaborations create spaces where projects can become scalable business models.
  The Kemnath Campus is more than just a place to study—it is a space for entrepreneurial opportunity. This is where ideas, teams, prototypes, and viable business models are born.

The Kemnath campus is therefore more than just a place to study—it is a space for entrepreneurial opportunity. This is where ideas, teams, prototypes, and viable business models are created.