Everything at a glance

Degree level: Master of Science (M.Sc.)

Standard period of study: 3 Semester (90 ECTS )

Type Of Study: Full-time, Dual

Study location: Weiden

Start Of Study: Winter semester (1. Semester) and summer semester (1. Semester)

Course Language: German

DIGITAL BUSINESS – GET MORE OUT OF STRATEGIES, TECHNOLOGIES AND INNOVATIONS

Would you like to not only understand the digital future, but also actively shape it? In the Master's programme in Digital Business at OTH Amberg-Weiden, you will deepen your knowledge from your Bachelor's or Diploma degree and develop into a highly qualified specialist and manager at the interface of business, technology and innovation.

Whether big data, social media, agile management methods or the development of digital business models – you will analyse how technologies, market mechanisms and customer behaviour interact. You will learn to strategically manage digital transformation, build cultures of innovation and make data-driven decisions at an international level.

The programme combines computer science, business administration and engineering – making it ideal for graduates from these or related fields. English-language modules and international collaborations give you an additional global perspective on digital business.

From theory to practice: in projects with companies, you will develop solutions to real-world challenges – while strengthening your leadership skills, strategic thinking and digital expertise. With a Master of Science (M.Sc.) degree, you will open up career paths in all industries – from technology and manufacturing to retail and consulting to start-ups and international corporations.

Job opportunities

With your Master's degree in Digital Business (M.Sc.), you bring tomorrow's ideas to today's companies – strategically, data-driven and technologically sound.
You are in demand when it comes to developing digital business models, products and services, optimising processes and making companies fit for the future. Your interdisciplinary expertise in economics, computer science and technology makes you a sought-after specialist or manager in a wide range of areas:

  • Product management – from digital product development to market entry
  • Innovation and development – designing new services and business models
  • Marketing, sales and service – data-driven, customer-centric and cross-channel
  • Purchasing, production and logistics – smart supply chains and automated processes
  • Information management – controlling data, systems and strategies
  • Finance and accounting – using digital tools for controlling and reporting

In addition, new career fields that have only emerged as a result of the digital transformation are opening up for you:

  • Chief Digital Officer
  • Digital Transformation Manager
  • Smart Product/Service Manager
  • Digital Consultant
  • Digital Marketing Specialist

Whether in corporations, medium-sized companies, start-ups or as a founder, your master's degree qualifies you for demanding tasks at the national and international level.

VERY GOOD RATINGS - VERY GOOD PROSPECTS

At OTH Amberg-Weiden, we combine sound theory with practical learning. Small groups, modern facilities, personal support and close cooperation with companies create the best study conditions.
This is also confirmed by the excellent StudyCheck ratings and the success of our graduates. Those who study here are well prepared for the future.

Study-Check Ratings

HIGHLIGHTS of the course

In the Digital Business master's programme, you will go far beyond the basics – you will develop strategic, technological and innovative solutions for complex challenges in companies across all industries. Whether digital products, data-driven business models or holistic transformation strategies – you will work in interdisciplinary teams and apply your knowledge directly in practical projects.

Instead of just talking about digital transformation, you will shape it: with modern tools such as business intelligence software, SAP, data analytics platforms and agile collaboration systems. Projects often arise in close cooperation with companies that actually implement your concepts and prototypes – as in the case of a virtual service platform for an international industrial company that intelligently links communication, customer service and product information.

Your studies are characterised by personal support, interactive teaching formats and a study environment designed for digital collaboration and international networking. In the process, you will not only strengthen your technical expertise, but also your leadership, communication and innovation skills – the perfect basis for demanding specialist and management tasks in the digital age.

Certification Programmes

In addition to your regular studies, you can take certification courses at OTH Amberg-Weiden free of charge - for example in the areas of project management or digitalisation. These additional qualifications are a real plus for your CV and help you to position yourself specifically in your professional field. You can find an overview of all certificates here:

Certifications

Structure

In the Digital Business master's program, you will deepen your knowledge of management, technology, and innovation in the digital economy. You will take core modules such as Innovation & Design, Big Data Analytics, Digital Marketing & Sales, Agile Project and Process Management, Digital Leadership & Transformation, Digital Strategies and Business Models, Cybersecurity & Law, and Digital Finance and Digital Ethics.

You will be accompanied by experienced professors, digitalization experts, and business leaders. Instead of pure lectures, you can expect practice-oriented teaching formats: active learning, case studies, and company projects characterize the program—and have been awarded several prizes for outstanding teaching.

In addition to the technical content, you will learn scientific methods from computer science, business informatics, statistics, and econometrics, with a special focus on quantitative methods in digital business.

In the third semester, you will combine theory and practice in Global Supply Chain & Operations Management and Digital Business Research. The program concludes with your master's thesis or a capstone project – often in cooperation with partner companies – which will qualify you for demanding management and specialist tasks in digital business.

ORIENTATIONAL STUDIES prepareING

Which degree course is right for me? How much math is involved in the degree courses? And how does university actually work? Good questions - good answers are provided by prepareING. Put OTH Amberg-Weiden to the test, get a taste of campus life and try out your dream degree program!

ORIENTational studies prepareing

Application

Apply now for the Master's programme in Digital Business!
You can apply for a place at the OTH Amberg-Weiden for the winter semester as well as for the summer semester. 

Registration for the start of the winter semester is possible from May 1 to July 15, for the start of the summer semester from November 15 to January 15 by online application
In exceptional cases, we extend the application deadlines of individual degree programs. You can find out whether you can still apply for this degree program in the applicant portal.

More detailed information on application and enrolment can be found here