Prof. Dr. Julia Heigl
Programme Director B.Sc. Digital Technology and Management sowie MBA Technologiemanagement 4.0, Vice Dean Faculty Industrial Engineering and Healthcare, Internationalisation Officer
Professor Department of Industrial Engineering and Healthcare
Phone +49 (961) 382-1618
Fax +49 (961) 382-2618
j.heigl@
oth-aw
.
de
Weiden, main building, Room 149
Office hours
in the office or online by appointment by emailSubject area(s)
B2B Marketing & Intercultural ManagementResearch area(s)
B2B marketing and sales, AI-based communication training, pricing, digitalisation and new business models in SMEs