Everything at a glance
Degree level: Master of Business Administration (MBA)
Standard period of study: 5 Semester (90 ECTS )
Type Of Study: On the job
Study location: Weiden
Start Of Study: Winter semester (1. Semester) and summer semester (1. Semester)
Course Language: German
Digital Business Management - Management skills in the digital era
How can successful management be achieved in times of digital transformation?
The Digital Business Management degree program provides practice-oriented knowledge in digital business models, e-business, data analytics, digital marketing strategies, and transformation processes.
You will learn how to use digital technologies strategically, optimize business processes, and develop innovative solutions for organizations.
The program combines solid business administration fundamentals with modern digital management methods and prepares you ideally for leadership and project responsibilities in a dynamic, technology-driven environment.
Job opportunities
An MBA in Digital Business Management opens up excellent career opportunities across all industries that require digital expertise.
Graduates take on key roles in digital transformation, product and project management, strategy development, e-commerce, and digital marketing.
The MBA in Digital Business Management qualifies professionals for responsible management positions at the intersection of business and technology and provides optimal preparation for leadership roles in a digital environment.
VERY GOOD RATINGS - VERY GOOD PROSPECTS
At OTH Amberg-Weiden, we combine sound theory with practical learning. Small groups, modern facilities, personal support and close cooperation with companies create the best study conditions.
This is also confirmed by the excellent StudyCheck ratings and the success of our graduates. Those who study here are well prepared for the future.
HIGHLIGHTS of the course
- Practice-oriented training: Case studies, real-world projects, and tools used in day-to-day digital business operations.
- International focus: Develops intercultural skills and global perspectives, preparing graduates for digital business models and management tasks in a worldwide market.
- Professional development: Specifically strengthens competencies for leadership roles in digital environments and supports career advancement in future-oriented fields.
- Integration of business and digital transformation skills: Combines core business administration knowledge with expertise in digital transformation.
- Flexible study format: A work-study structure that aligns seamlessly with professional requirements and allows for individualized scheduling.
- Networking opportunities: Offers extensive opportunities to connect with professionals and industry experts, building valuable long-term professional relationships.
Structure
The work-study Master’s program in Digital Business Management (MBA) prepares working professionals to take on leadership and management roles, such as heading departments or business units in IT, marketing, sales, and operations.
Tuition Fee
Tuition fee for the Labor Law program is €3.350 per semester, plus the student services fee.
Access and admission requirements
To be admitted to the Master’s degree program in Digital Business Management, you must provide proof of a completed university degree in business administration or a related field, as well as at least one year of relevant, qualified professional experience after completing your bachelor’s degree.
You can apply for a place in the program during the application period via the OTH Amberg-Weiden application portal.
The admission requirements are also set out in Section 5 of the program’s study and examination regulations.
Certification Courses
In addition to the regular degree program, you can take certification courses at OTH Amberg-Weiden—for example in the areas of Project Management or AI Management.
These additional qualifications are a real asset to your résumé and help you position yourself strategically in your professional field. You can find an overview of all certificates here:
Application
Interested in pursuing a Master in Digital Business Management at OTH Amberg-Weiden? Then apply for the upcoming semester!
Contact Partners
Do you still have questions about the Master’s degree program Digital Business Management? Our program contacts are happy to support you and assist you with any inquiries
Program Director
Prof. Dr. Marco Nirschl
@Program Coordinator
Dayjene Lum