Everything at a glance
Degree level: Master of Business Administration (MBA)
Standard period of study: 5 Semester (90 ECTS )
Type Of Study: On the job
Study location: Weiden
Start Of Study: Winter semester (1. Semester) and summer semester (1. Semester)
Course Language: German
Digital Marketing - Strategic excellence in the digital era
Do you want to actively shape digital trends and advance your career in marketing?
The MBA in Digital Marketing is a practice-oriented program for working professionals with a completed university degree who want to successfully drive digital transformation in organizations—whether in online marketing, digital sales, or customer-focused processes.
The program focuses on modern leadership in the digital age, strategic digital marketing, and the professional handling of digital transformation processes.
Thanks to its flexible, work- study format, the master’s program can be ideally combined with your professional life and supports you in advancing your career in a targeted way.
Job opportunities
Graduates of the MBA in Digital Marketing are in high demand as specialists and managers in companies that develop and implement digital marketing strategies.
They take on responsibility in areas such as online marketing, social media, e-commerce, digital branding, or in leadership roles within marketing and sales.
In this way, they actively shape digital transformation and drive innovation within organizations.
VERY GOOD RATINGS - VERY GOOD PROSPECTS
At OTH Amberg-Weiden, we combine sound theory with practical learning. Small groups, modern facilities, personal support and close cooperation with companies create the best study conditions.
This is also confirmed by the excellent StudyCheck ratings and the success of our graduates. Those who study here are well prepared for the future.
HIGHLIGHTS of the course
- Practice-oriented training: Delivery of up-to-date knowledge and methods for everyday digital marketing practice.
- International focus: Global perspectives and international best practices for success in worldwide markets.
- Professional development: Qualification for specialist and leadership roles in marketing, sales, and digital projects.
- Flexible study structure: An optimal program design that integrates seamlessly into professional working life.
- Expert knowledge: Direct insights into current marketing practices from experienced professionals.
- Networking opportunities: Benefit from exchange with peers and experienced industry experts.
Structure
The work-study Master’s program Digital Marketing (MBA) is aimed at working professionals who have already completed a university degree (e.g. in business, law, humanities, social sciences, media, or engineering) and have at least one year of relevant professional experience following their bachelor’s degree.
The first two semesters are credited upon successful completion of the Certified Digital Marketing Manager (CDMM) and Certified Senior Digital Marketing Manager (CSDMM) programs, with our cooperation partner 121Watt.
Tuition Fee
Tuition fees for the Digital Marketing program is €3,350 per semester, plus the student services fee.
Access and admission requirements
To be admitted to the Master’s degree program in Digital Marketing (MBA), you must provide proof of a completed university degree (e.g. in business, law, humanities, social sciences, media, or engineering) as well as at least one year of relevant, qualified professional experience after completing your bachelor’s degree.
You can apply for a place in the program during the application period via the OTH Amberg-Weiden application portal.
The admission requirements are also set out in Section 5 of the program’s study and examination regulations.
Certification Courses
In addition to the regular degree program, you can take certification courses at OTH Amberg-Weiden—for example in the areas of Project Management or AI Management.
These additional qualifications are a real asset to your résumé and help you position yourself strategically in your professional field. You can find an overview of all certificates here:
Application
Do you want to study Digital Marketing in a master’s program at OTH Amberg-Weiden? Then apply for the upcoming semester!