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Everything at a glance
Degree level: Bachelor of Arts (B.A.)
Standard period of study: 7 Semester (210 ECTS )
Type Of Study: Full-time, Dual
Study location: Weiden
Start Of Study: Winter semester (1. and higher semester) and summer semester (higher Semester)
Course Language: German
DIGITAL BUSINESS - MAKE MORE OUT OF THE MARKET, PEOPLE AND MACHINES!
Designing customer experiences, making data-driven decisions, rethinking digital processes - on the Digital Business degree programme at OTH Amberg-Weiden, you will specialise directly in what really interests you. Three degree programmes, one goal: your future in the digital economy.
E-Commerce & Retail Management
You will learn how modern retail works - cross-channel, customer-centric and data-based. From online shop logic and customer journeys to strategic management in digital sales.
Analytics & data management
You turn data into strategic decisions. You analyse, visualise, interpret - and use methods and tools such as SPSS, SAP or BI software in a targeted manner.
Innovation & Process Management
You develop new business models and think digitally about processes. Whether agile project management, innovation methods or digital transformation - here you will become a shaper of change.
All degree programmes combine business thinking with digital know-how, practice with theory - and give you the tools you need for your path into companies, start-ups or self-employment. You will work on real projects, in small groups, with personal support. And you will not only become professionally fit - but also communicative, entrepreneurial and future-ready.
Career prospects
With your degree in Digital Business, many doors are open to you - in commerce, industry, IT or consulting. Depending on which degree programme you choose, you can work as a:
- Marketing manager with a focus on digital customer experiences
- Management consultant for digital strategies
- Data analytics manager who enables data-based decisions
- Digital analytics expert in interaction with development, production and marketing
- Project manager in the digital transformation
- E-commerce specialist who develops and manages web shops
- Process manager for the optimisation of processes and workflows
Want even more? Then you can follow on directly with a suitable Master's degree - for example in Digital Business, Digital Entrepreneurship or one of our other future-oriented programmes.
Or you can go your own way: many of our graduates have successfully founded their own companies - with digital business models that they developed during their studies. We support you with expertise, workshops and personalised advice.
HIGHLIGHTS of the course
Instead of just talking about digitalisation, you will develop your own solutions for real challenges in retail, industry and IT on the Digital Business degree programme. You will work in small teams on projects with practice partners, design digital business models or analyse data for strategic decisions. The results? Are often implemented directly in the company. Instead of dry theory, you use modern tools - from SAP and SPSS to business intelligence software. You will train your entrepreneurial thinking as well as your analysis and communication skills. You will benefit from personal support, interactive teaching formats and a study environment designed for digital collaboration.
What makes the degree programme special is that you choose one of three future-oriented study programmes from the outset - E-Commerce & Retail Management, Analytics & Data Management or Innovation & Process Management. This allows you to tailor your degree programme to your interests - and make you an expert in the digital economy.
Certification Programmes
In addition to your regular studies, you can take certification courses at OTH Amberg-Weiden free of charge - for example in the areas of project management or digitalisation. These additional qualifications are a real plus for your CV and help you to position yourself specifically in your professional field. You can find an overview of all certificates here:
Certifications
Structure
On the Bachelor's degree programme in Digital Business, you will learn everything you need to understand digital business models, use data intelligently and strategically design innovation processes. You will combine business thinking with digital expertise - and become a sought-after specialist for the digital economy.
You will attend courses on business fundamentals and key digital topics such as e-commerce, data analytics, process management and digital transformation. You will also develop personal skills in areas such as communication, teamwork and self-management - and regularly work on real projects with companies.
From the fourth semester onwards, you choose one of three specialised study programmes. You can choose from these:
In the sixth semester, you will apply your knowledge directly in a company during a practical semester lasting at least 18 weeks. And in the seventh semester, you will write your Bachelor's thesis - ideally on a specific practical issue.
ORIENTATIONAL STUDIES prepareING
Which degree course is right for me? How much math is involved in the degree courses? And how does university actually work? Good questions - good answers are provided by prepareING. Put OTH Amberg-Weiden to the test, get a taste of campus life and try out your dream degree program!