Are you enthusiastic about the retail industry, would you like to work as a multichannel manager in the sought-after E-commerce market or as a project or innovation manager in the service business of large industrial companies? Or do you want to learn how data becomes knowledge, how machines learn and how the necessary development of software and IT works? Then we recommend that you study the Bachelor's degree course in Digital Business at our university!

With the study programmes

you will receive specialist knowledge in addition to a sound business management education that will enable you to master the specific requirements of the economy and digitalization immediately after graduation.

After successful completion of your academic education, we will send you to work as sought-after experts in business enterprises. Our professors and lecturers with practical experience will teach you, in addition to technical competence, practical skills and entrepreneurial qualities such as confident appearance, presentation and moderation skills, efficient self-management and problem-solving methods. In numerous freely selectable modules, you also have the opportunity to train your intercultural skills, various languages and other IT skills (such as SAP/R3, Access, SPSS, etc.). 

Job opportunities

In the courses offered in the Bachelor's degree in Digital Business, we provide you with a broad basic knowledge so that you can start a successful career. Depending on which course you choose, you will work after graduation as a marketing manager or as a management consultant, for example. However, you will also be able to design and coordinate state-of-the-art data strategies in cooperation with the development, production and marketing departments as a Data Analytics Manager or Digital Analytics Manager. Or you may be drawn into product and project management after graduation, creating web shops or making a name for yourself in process management. 

Some of our graduates use what they have learned to realize their own ideas in the context of founding a company. Here too, we will teach you the methodological basics during your studies and provide you with advice and support.

Study models

In addition to pure full-time studies, there is also the possibility of combining studies at our university with regular vocational training (combined studies) within the framework of a so-called "dual study programme". Or you can combine the comprehensive theory at the university with intensive practical phases in companies (studies with in-depth practical experience).

Further information

More information on the dual study models and an introduction to vocational training is available at


Would you like to apply for the Bachelor's degree in Digital Business at our university? The course of study starts in the summer- and winter semester.

Application period for the winter semester
For the winter semester starting on October 1, you can apply online from May 1 to July 15.

Application period for the summer semester
You can apply online for the summer semester from November 20 to January 15​​​​.

In exceptional cases, we will extend the application deadlines for individual degree programmes. You can find out whether you can still apply for this degree programme in the Applicant portal PRIMUSS.

On the pages of the Study Office you will find  more detailed information on application and enrolment.