die Möglichkeit in Ihren jeweiligen Moodle Kursen Feedback zu den von Ihnen besuchten Vorlesungen zu geben. Den Link zum online Fragebogen finden Sie im jeweiligen Moodle Kurs auf der rechten Menüseite unter
(Kl90)
Written Exam, 90 minutes.
Information about possible bonus system will be
provided via Moodle and explained in the first
lecture.
With the exam, all of the above mentioned
competencies are [...] (2025). AI in Marketing. Routledge.
Additional sources will be also provided in due time via Moodle
Internationality (content-related)
The course content is internationally and universally relevant [...] completing accompanying
exercises and case studies. The tasks and
their due dates will be published in Moodle
during the semester and must be submitted
there by the deadline.
Participation in the bonus