originated in a “market(ing)-to” foundation and the latest
developments, were founded on a “market(ing)-with” premise, the course will introduce a new foundation of the “marketin(ing)-
within”, which reflects [...] marketing scholarship and practice.
o Awareness of the shift from a "market(ing)-to" foundation to a "marketin(ing)-within" foundation in marketing.
o Understanding the role of Artificial Intelligence [...] Professor / Lecturer
Prof. Dr. Christoph Pitzl Daniel Gräf; Prof. Dr. Christoph Pitzl; Prof. Dr.-Ing Jörg Franke; Prof. Dr. Stephanie Abels-Schlos-
ser
Voraussetzungen (Hinweis: Bitte beachten
of the language courses can be found on the module handbook of the language center under the head-
ing “Verwendbarkeit im weiteren Studienverlauf”
Change of language selection:
annotation [...] Professor / Lecturer
Prof. Dr. Christoph Pitzl Daniel Gräf; Prof. Dr. Christoph Pitzl; Prof. Dr.-Ing Jörg Franke; Prof. Dr. Stephanie Abels-Schlos-
ser
Voraussetzungen (Hinweis: Bitte beachten [...] Projektarbeit
For the accreditation and evaluation of the prac-
tical phase, it is necessary to prepare a project
paper. The project paper is to prove the stu-
dents' ability to methodically present a
Professor / Lecturer
Prof. Dr. Christoph Pitzl Daniel Gräf; Prof. Dr. Christoph Pitzl; Prof. Dr.-Ing Jörg Franke; Prof. Dr. Stephanie Abels-Schlos-
ser
Voraussetzungen (Hinweis: Bitte beachten [...] Projektarbeit
For the accreditation and evaluation of the prac-
tical phase, it is necessary to prepare a project
paper. The project paper is to prove the stu-
dents' ability to methodically present a [...] will provide an introduction to big data analytics for business students. It is not intended to prepare learners to perform
complex data analysis
It will teach how data analysts describe, predict
R. (2003). Creating social presence in online environments. New Directions for Adult and Continu-
ing Education, 2003(100), 57–68. https://doi.org/10.1002/ace.119
Attila, P., Oppl, S., Schön, S., Fellner [...] Lehrall-
tag. Bielefeld UTB
McIllrath, L. (2022) Exploring Service Learning as a Pedagogy to engage and Prepare Students as Citizens
within Europe. In: Rein, V. und Wildt, J. (Hrsg.). Professional-Scientific