Aufbau eines Compliance
Management Systems
Mitarbeiterrichtlinien:
Datenschutz, Social Media, IT,
BYOD, Code of Conduct ...
Forschungskooperationen
Beteiligung an Ausschrei-
Systematik der Online Market-
ingInstrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing)
• Persönliche Kompetenz (Sozialkompetenz und Selbstkompetenz):
Die Studierenden verstehen [...] ing
• Suchmaschinen-Marketing
• Display-Marketing
• Affiliate-Marketing
• Social Media-Marketing
• Content-Marketing
• Influencer-Marketing
Internationalität (inhaltlich): [...] Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, So-
cial Media, Online- inklusive Facebook-Werbung. 7. Auflage, Springer Gabler 2019.
• Löffler, Miriam: Think
for the Web, O'Reilly Media, 2013
• L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing
(Make), O'Reilly Media, 2015
Internationalität
Design & Produktion digitaler Medien
Modulbezeichnung englisch Design and Production of Digital Media
Kreditpunkte (ECTS) / SWS 5 CP / 4 SWS
Häufigkeit des Angebots jährlich
Modulverantwortlicher [...] sleistungen Studienarbeit
Medienformen Computerunterstützte Übungen im Labor
Literatur X.media.press: Kompendium der Mediengestaltung Digital und
Print: Konzeption und Gestaltung / Produktion [...]
Mediengestaltung
Modulbezeichnung deutsch Mediengestaltung
Modulbezeichnung englisch Media design
Kreditpunkte (ECTS) / SWS 5 CP / 4 SWS
Häufigkeit des Angebots jährlich
Modul
Electrical Engineering, Media and Computer Science
page
2
Industrie-4.0-Informatik (II), Medieninformatik (MI) – Bachelor
Industrial Internet Informatics (II), Media Informatics (MI) [...] for the Web, O'Reilly Media, 2013
L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing (Make),
O'Reilly Media, 2015
Internationalität [...]
Industrie-4.0-Informatik (II)
Industrial Internet Informatics
Medieninformatik (MI)
Media Informatics
Bachelor of Engineering
Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Inhaltsverzeichnis
Table of content
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the
different social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
orally A presentation is a systematic, structured oral presentation, visually supported by appropriate media, to establish a desired competence profile. The presentation can be supplemented by a short written
19:1520:45
Pause
Löbus
Financial Analysis & control
018
Pause
Baradaran
Social Media Marketing
127
Kamran
Advanced Marketing
218
Preis
Empirical Researc
Analytics
agile approach IB Übungsleistung Güner Tamer
Sales Management & E-Commerce IB ÜL Hachmöller
Social Media Marketing IB Übungsleistung Baradaran
Strategic Management IB Modularbeit Kamran Qeis
Sustainable
simulierten Pro-
jektszenarios. Sie vermarkten den Online-Shop mittels Banner Werbung und Social Media Marketing (Facebook, Instagram, Linke-
dIn, Xing).
• Domainauswahl und -registrierung, Webhosting [...]
• Optimierung der Website mit Performance Marketing
• Konzeption und Schaltung von Social Media Marketing
• Monitoring und Erfolgskontrolle (u.a. mit Hilfe von Google Analytics, Facebook Analytics; [...] Gabler 2017
• Anne Grabs, Karim-Patrick Bannour, Elisabeth Vogel: Follow Me! Erfolgreiches Social Media Marketing. 5. Auflage. Rheinwerk
Computing 2018.
• Hendrik Lennarz: Growth Hacking mit Strategie
Mediziner“, Springer Verlag
Schröder: „Technische Optik, Grundlagen und Anwendungen“, Vogel Business Media
Bliedtner, Gräfe: “Optiktechnologie: Grundlagen - Verfahren - Anwendungen – Beispiele“
Krieger:
Literatur:
Technische Optik, Grundlagen und Anwendungen, Gottfried
Schröder, Vogel Business Media
Weitere Informationen und Literaturangaben werden in der Vor-
lesung oder im Lernmanagementsystem
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting [...] 4 5 3
MBUT
Mechanical Engineering and Environmental Technology
EMI
Electrical Engineering, Media and Computer Science
WEBIS
Weiden Business School
WIG
Industrial Engineering and Health
bachelor [...] Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting
Absolvieren des Onlinekurses „English for Media Literacy“ von Coursera:
Media Literacy, Types of Media, Advertising, Bias in the Media, Diversity and the Media. Zusammenfassung und Weiterführung,
Analyse [...] und Medientechnik (BA)
Media Production and Technology
Bachelor of Engineering (B.Eng.)
Bachelor of Engineering (B.Eng.)
Medienproduktion und Medientechnik – Bachelor
Media Production and Technology [...] vorgesehen
(z. B. frühzeitige Abgabe).
page
14
Medienlehre und Mediengestaltung
Media Science and Media Design
Zuordnung zum Curriculum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkte
tmodule 10 8
Schlüsselqualifikation 18 14
BWL und Projektmanagement 5 4
English for Media Professionals 3 2
Unternehmenskommunikation 5 4
Medienmarketing 5 4
Praxisphase 30 4 [...] für Medientechni-
ker
8 SU/Ü, Pr Kl 90 10
3.2 Websysteme 4 SU/Ü Kl 60 5
6.1 English for Media Professionals 2 SU/Ü LPort 3
Gesamt 46 58
2. Zweiter Studienabschnitt (3./4. Semester)
verschiedenen Disziplinen zu beweisen: Redaktion,
Layout, Film, Foto, Marketing, Web und Social-Media.
Begeisterst du dich für Film und Fernsehen oder erzählst du
Geschichten lieber im Radio? Willst
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James. The Art of Agile Development: Pragmatic guide to agile software
development. " O'Reilly Media, Inc.", 2007.
Pichler, Roman. Scrum: agiles Projektmanagement erfolgreich einsetzen. dpunkt [...] twortung:
Prof. Dr. Maja Jerrentrup
Bezeichnung engl.: Understanding, discussing, and using media
Referent(en): Jerrentrup, Maja
Kontakt: maja-tabea.jerrentrup@haw-landshut.de
Voraussetzungen:
Electronic and Mechatronic Systems
• Electrical Engineering
• Mechanical Engineering
• Media Technology and Production
• Software Engineering
• Computer Science
• Automotive Engineering [...]
Electronic and Mechatronic Systems
Electrical Engineering
Mechanical Engineering
Media Technology and Production
Software Engineering
Computer Science
Automotive Engineering
winter term 2023/2024
Wintersemester 2023/2024
Department of Electrical Engineering, Media and
Computer Science
Fakultät Elektrotechnik, Medien und Informatik
page
[...] typical use cases for the application of machine learning in different areas such as
industry, media, marketing, etc.. They are familiar with common methods of supervised and unsupervised learning, have
(1) 1In addition to the study and examination regulations, the Faculty of Electrical Engineering, Media
and Computer Science shall prepare a module handbook and a study plan, which shall be adopted [...] responsible for the study program is the examination board of the Faculty of
Electrical Engineering, Media and Computer Science with a chairing member and two additional
members appointed by the Faculty