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spezifische Wahlpflichtmodule 8 10
6 Schlüsselqualifikationen 14 18 9%
6.1 EMP English for Media Professionals 2 3
6.2 MM Medienmarketing 4 5
6.3 Unternehmenskommunikation 4 5
6.4 BWLP BWL
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the
different social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting [...] 4 5 3
MBUT
Mechanical Engineering and Environmental Technology
EMI
Electrical Engineering, Media and Computer Science
WEBIS
Weiden Business School
WIG
Industrial Engineering and Health
bachelor [...] Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting
orally A presentation is a systematic, structured oral presentation, visually supported by appropriate media, to establish a desired competence profile.
The presentation can be supplemented by a short written
exercise Cornelia Oszlonyai
Business & Personnel Consulting IB exercise Mohammad Saeid Matinfar
Social Media Marketing IB exercise Mohammadi Marzieh Baradaran
Digital Workplace - Technology,Culture,Space IB
Mediziner“, Springer Verlag
Schröder: „Technische Optik, Grundlagen und Anwendungen“, Vogel Business Media
Bliedtner, Gräfe: “Optiktechnologie: Grundlagen - Verfahren - Anwendungen – Beispiele“
Krieger:
Material / Reading
• Technische Optik, Grundlagen und Anwendungen, Gottfried Schröder, Vogel Business Media
• Optiktechnologie: Grundlagen - Verfahren - Anwendungen – Beispiele, Jens Bliedtner und Günter Gräfe
Literatur:
Technische Optik, Grundlagen und Anwendungen, Gottfried
Schröder, Vogel Business Media
Weitere Informationen und Literaturangaben werden in der Vor-
lesung oder im Lernmanagementsystem
Leitlinien“)
• Susanne Regen: DIN EN ISO 50001:2011 – Arbeitsbuch zur Umsetzung. 2. Auflage. WEKA Media, Kissing 2012
• Johannes Kals: Betriebliches Energiemanagement – Eine Einführung. Kohlhammer, Stuttgart
Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Industrial Internet Informatics (II), Media Informatics (MI) - bachelor Updated: summer term [...] for the Web, O'Reilly Media, 2013
L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing (Make),
O'Reilly Media, 2015
Internationalität [...]
Industrie-4.0-Informatik (II)
Industrial Internet Informatics
Medieninformatik (MI)
Media Informatics
Bachelor of Engineering
e.g. corporate website design; search
engine marketing (SEO / SEA); influencer marketing; social media marketing;
B2B e-commerce; affiliate marketing; programmatic advertising; marketing
automation and
for the Web, O'Reilly Media, 2013
• L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing
(Make), O'Reilly Media, 2015
Internationalität
Education Limited.
• Scheer, A. W. (2000). ARIS—business process modeling. Springer Science & Business Media.
Internationality (content-related)
The course content is internationally and universally [...] corporate
website design; search engine marketing (SEO / SEA); influencer marketing; social media marketing; B2B e-commerce; affiliate
marketing; programmatic advertising; marketing automation and [...] and assembly.
-
Teaching Material / Reading
Scripts, exercises, review questions, additional media (photo, video, ...)
Internationality (content-related)
Method of Assessment (if applicable
Education Limited.
• Scheer, A. W. (2000). ARIS—business process modeling. Springer Science & Business Media.
Internationality (content-related)
The course content is internationally and universally [...] corporate
website design; search engine marketing (SEO / SEA); influencer marketing; social media marketing; B2B e-commerce; affiliate
marketing; programmatic advertising; marketing automation and [...] and assembly.
-
Teaching Material / Reading
Scripts, exercises, review questions, additional media (photo, video, ...)
Internationality (content-related)
Method of Assessment (if applicable
e.g. corporate website design; search
engine marketing (SEO / SEA); influencer marketing; social media marketing;
B2B e-commerce; affiliate marketing; programmatic advertising; marketing
automation and
a glance
Key figures (Year 2020/21)
(Status: June 2021)
4 Departments
Electrical Engineering, Media und Computer
Science
Mechanical Engineering/Environmental
Technology
Weiden Business School
a glance
Key figures (Year 2020/21)
(Status: June 2021)
4 Departments
Electrical Engineering, Media und Computer
Science
Mechanical Engineering/Environmental
Technology
Weiden Business School
for the Web, O'Reilly Media, 2013
• L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing
(Make), O'Reilly Media, 2015
Internationalität
welche Aufgaben habe ich
übernommen?
Ich war vor allem in den
Bereichen in den Bereichen
Social Media und Video tätig.
Das bedeutet ich habe Beiträge
auf Facebook gepostet, Blog
Posts geschrieben und
(2007): Digitales Colormanagement. X.media.press Springer-Verlag, Berlin Heidelberg
Piskulla, Ch. (2016): PDFix und Colormanagement Cleverprinting-Handbuch. PreMedia-Solutions, Braunschweig
Interna [...] Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Inhaltsverzeichnis
Table of content
(2007): Digitales Colormanagement. X.media.press Springer-Verlag, Berlin Heidelberg
Piskulla, Ch. (2016): PDFix und Colormanagement Cleverprinting-Handbuch. PreMedia-Solutions, Braunschweig
Interna [...] Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Inhaltsverzeichnis
Table of content
for the Web, O'Reilly Media, 2013
L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing (Make),
O'Reilly Media, 2015
Internationalität [...] Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Inhalt
Inhaltsverzeichnis
Table of content [...] Gelb: Studienrichtung „Smart Energy & Smart Home“
Ocker: Studienrichtung „Smart Robotics & Smart Media“
page
7
Inhalt
• International INCOMINGS à Zielsprache Deutsch
• International