Study Digital Business Consultung

Advise companies on digital transformation—practical, strategic, and forward-looking!

Whether it’s new business models, digital processes, or technological innovations—today, more than ever, companies need consulting that combines business acumen with IT expertise. With the Digital Business Consulting specialization in the Applied Business Informatics (B.Sc.) program, you’ll be prepared for exactly this role.

You’ll learn how to develop digital strategies, guide change processes, and help companies use technology effectively.
Do you want to do more than just know the tools—do you want to shape change? Then Digital Business Consulting is your path to the digital economy.

“You want to do more than just analyze digital processes—you want to advise companies on how to turn them into real innovation? Then digital business consulting is the perfect path for you.”

Then apply now!

Business Meets Consulting: Your Expertise Profile for Digital Strategies

In this profile, you will learn how to:

  • analyze, develop, and evaluate digital business models
  • strategically support change processes within companies
  • align business and IT goals
  • design and confidently implement consulting projects
  • professionally apply methods such as Design Thinking, the Business Model Canvas, or SWOT analysis

In doing so, you’ll not only strengthen your analytical and strategic thinking but also your communication and facilitation skills—everything you need to help shape digital transformation responsibly.

Modulübersicht

  • Statistics I
  • Marketing
  • Organization
  • Human Resource Management
  • Production and Logistics
  • Economics
  • Statistics II
  • Business English
  • International Management
  • Business Mathematics
  • International Management
  • International Marketing Management
  • Corporate Product Responsibility

  • Information Management
  • Application Programming
  • Databases
  • Digital Transformation
  • Integrated ERP and Information Systems
  • Intelligent Systems and Data Management
  • Operations Research
  • Process and Project Management
  • Software Engineering
  • Digital Venture Development
  • Digital Tools and Methods
  • WI Project Seminar 1
  • WI Project Seminar 2

AI Management:

  • Data Engineering
  • AI Project
  • AI Management

E-COMMERCE:

  • Online Marketing
  • Strategy and Business Models
  • E-commerce Management 

Smart Logistics:

  • Logistics Management
  • Supply Chain Management
  • Logistics Project

CONSULTING:

  • Digital Design
  • Business Analysis
  • Digital Business Consulting Project

Practical relevance from the very beginning

Statt nur über digitale Transformation zu sprechen, begleitest du sie aktiv – vom ersten Semester an.
In Fallstudien, Beratungsprojekten, Praxismodulen und echten Aufgabenstellungen von Unternehmen analysierst du Prozesse, entwickelst Strategien und arbeitest an der Umsetzung digitaler Lösungen – immer im direkten Austausch mit der Praxis.

Rund 50 % deines Studiums sind praxisorientiert – auch deine Beratungs- und Analysefähigkeiten baust du an realen Projekten auf.
Ob Change-Prozesse, neue Geschäftsmodelle oder die Einführung digitaler Tools: Du arbeitest mit echten Unternehmen, echten Herausforderungen – und echten Ergebnissen.

Career Opportunities in Digital Business Consulting

With your focus on Digital Business Consulting, you’re in high demand—in companies across all industries, in consulting firms, startups, or the public sector. You’ll develop digital strategies, support change processes, and bridge the gap between business and technology.

Typical jobs after graduation:

  • Digital Consultant for Business Processes and Transformation
  • Project Manager for Digitalization Initiatives
  • Business Analyst or Requirements Engineer
  • Change Manager or Innovation Consultant
  • Bridge Builder between IT and Management

Want more? Then you can deepen your knowledge in a master’s program—for example, in Digital Business or Logistics & Digitalization.

Apply now!

The Digital Business Consulting track within the Applied Business Informatics program brings together everything digital companies need: strategic thinking, an understanding of technology, strong communication skills—and genuine consulting talent.

You can get all the information you need about application deadlines and admission requirements from the Student and Career Service.
They will also answer any other questions you may have about studying at OTH Amberg-Weiden—in person, by phone, via email, or through chat.

Application portal

Contact persons

Do you have any questions? Our experts from the Digital Business Consulting team are here to help you with advice and support.

Prof. Dr. Johann Straßl

Prof. Dr. Matthias Lederer