Study E-Commerce Management

Everything at a glance

Degree level: Bachelor of Science (B.Sc.)

Standard period of study: 7 Semester (210 ECTS )

Type Of Study: Full-time, Dual

Study location: Weiden

Start Of Study: Winter semester (1. Semester) and summer semester (1. Semester)

Course Language: German

Shape the future of digital commerce—customer-centric, data-driven and innovative!

Whether it’s online stores, marketplaces, mobile commerce, or social shopping—the retail landscape is changing rapidly. With the E-Commerce Management specialization in the Applied Business Informatics (B.Sc.) program, you’ll become a key driver of this transformation.

You’ll learn how modern retail processes work, how to develop digital customer experiences, and which systems, data, and platforms drive success.
Do you want to understand not only how e-commerce works technically, but also how to build it strategically and manage it economically? Then E-Commerce Management is the perfect path for you.

“Do you want to not only understand how digital commerce works, but also learn how to strategically build and successfully manage it? Then E-Commerce Management is the perfect choice for you.”

Then apply now

Business Meets E-Commerce: Your Skill Set for Digital Commerce!

In this role, you will learn how to:

  • strategically build and manage digital sales channels,
  • design customer-centric online experiences,
  • analyze and optimize marketing and sales campaigns using data,
  • integrate e-commerce processes across logistics, payment, and customer service,
  • and effectively utilize digital platforms, shop systems, and CRM tools.

In doing so, you will not only strengthen your technical understanding but also your entrepreneurial mindset, your ability to solve problems creatively, and your sense of digital trends in retail.

Module overview

  • Statistics I
  • Marketing
  • Organization
  • Human Resource Management
  • Production and Logistics
  • Economics
  • Statistics II
  • Business English
  • International Management
  • Business Mathematics
  • International Management
  • International Marketing Management
  • Corporate Product Responsibility

  • Information Management
  • Application Programming
  • Databases
  • Digital Transformation
  • Integrated ERP and Information Systems
  • Intelligent Systems and Data Management
  • Operations Research
  • Process and Project Management
  • Software Engineering
  • Digital Venture Development
  • Digital Tools and Methods
  • WI Project Seminar 1
  • WI Project Seminar 2

AI Management:

  • Data Engineering
  • AI Project
  • AI Management

E-COMMERCE:

  • Online Marketing
  • Strategy and Business Models
  • E-commerce Management 

Smart Logistics:

  • Logistics Management
  • Supply Chain Management
  • Logistics Project

CONSULTING:

  • Digital Design
  • Business Analysis
  • Digital Business Consulting Project

Practical relevance from the very beginning

Instead of just talking about digital commerce, you’ll shape it yourself—from day one.
Through case studies, lab exercises, hands-on modules, and real-world projects with companies, you’ll develop digital sales solutions, analyze customer data, and optimize processes throughout the customer journey.

About 50% of your program is practice-oriented—you’ll also build your e-commerce skills through real-world applications. Whether it’s an online store, a multichannel strategy, or digital customer management: you’ll work with real tools, real requirements—and make a real impact.

Career Opportunities in E-Commerce Management

With your focus on e-commerce management, you’re in high demand—in retail, industry, agencies, or consulting. You’ll develop digital sales solutions, optimize customer experiences, and manage data-driven business models.

Typical jobs after graduation:

  • E-commerce Manager
  • Digital Marketing Specialist
  • CRM or Customer Experience Manager
  • Product Manager in Digital Retail
  • Consultant for Digital Retail Strategies

Want more? Then continue your specialization—for example, with a master’s degree.

Impressions

Apply now!

The E-Commerce Management track within the Applied Business Informatics program brings together everything the digital economy demands: business knowledge, an understanding of technology, data literacy—and a customer-centric approach. You can get all the information you need about application deadlines and admission requirements from the Student and Career Services office. They will also answer any other questions you may have about studying at OTH Amberg-Weiden—in person, by phone, via email, or through chat.

application portal

Contact persons

Do you have any questions? Our experts in the E-Commerce Management program are here to help you with any questions or concerns you may have.

Prof. Dr. Marco Nirschl

Prof. Dr. rer. pol. Christoph Pitzl