[Translate to Englisch:] Kernkompetenz KI-Management | Angewandte Wirtschaftsinformatik (B.Sc.)

Dual Degree Program in Applied Business Informatics – Your Opportunity to Recruit Highly Qualified Specialists

Secure the skilled workers you really need—trained in real-world skills, cost-effective, and digitally competent.

In the dual degree program in Applied Business Informatics (B.Sc.) at OTH Amberg-Weiden, your future employees combine in-depth academic knowledge with practical experience gained directly within your company. Even while they are still studying, students work on concrete projects, bringing current topics from their coursework into the workplace—and vice versa. This opens up new avenues for knowledge and results transfer.

You can also be flexible in your approach: Whether the focus is on e-commerce, AI, logistics, or consulting—target the skill profile that best fits your needs.

Whether through a combined program with IHK/HWK vocational training or a degree program with in-depth practical experience—you actively shape the training and secure the right talent for your digitalization projects.

Your benefits at a glance:

Highly qualified professionals with strong loyalty to the company
Early knowledge transfer from research and teaching
Time- and cost-efficient recruitment of young talent
Seamless transition from studies to career

Become a partner now and train together!

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Module overview

Statistics I
Marketing
Organization
Human Resource Management
Production and Logistics
Economics
Statistics II
Business English
International Management
Business Mathematics
International Management
International Marketing Management
Corporate Product Responsibility

Information Management
Application Programming
Databases
Digital Transformation
Integrated ERP and Information Systems
Intelligent Systems and Data Management
Operations Research
Process and Project Management
Software Engineering
Digital Venture Development
Digital Tools and Methods
WI Project Seminar 1
WI Project Seminar 2

AI Management:

Data Engineering
AI Project
AI Management

E-COMMERCE:

Online Marketing
Strategy and Business Models
E-commerce Management

Smarte Logistics:

Logistics Management
Supply Chain Management
Logistics Project

CONSULTING:

Digital Design
Business Analysis
Digital Business Consulting Project

Two models – one goal: practical training with added value

The dual degree program in Applied Business Informatics (B.Sc.) can be implemented through two proven models. Both offer your company the opportunity to develop professionals with both academic and practical qualifications—equipped with exactly the expertise you need.

Combined degree program = Bachelor's degree program + recognized vocational training (e.g., IHK/HWK)

Your dual-track students begin with a standard apprenticeship at your company and, after approximately 12–14 months, also start their studies at OTH Amberg-Weiden.
They remain employed at your company throughout the entire training period—up to and beyond the IHK/HWK examination.

Your benefits at a glance:

Early integration into company processes
High proportion of practical training throughout the entire program
Ideal for existing training structures

Degree program with in-depth practical training = Degree program + intensive practical training phases during the program

This program emphasizes extensive practical work experience, particularly during breaks between semesters and during the internship semester. Vocational training is not included in this program—but this makes the transition to a specialist or management position after graduation particularly seamless.

Your benefits at a glance:

High flexibility in program design
Practical placements tailored to company needs
Ideal for targeted professional development in specialized fields

Our goal: a win-win situation for both sides
We’ll help you choose the right model, navigate the formal process, and draft the contract. Even companies that haven’t partnered with us before can join at any time!

Your Benefits as a Partner Company

A dual degree program in Applied Business Informatics (AWI) is more than just a training model—it is your strategic investment in the skilled professionals of tomorrow.

Here’s why a dual degree program is a worthwhile investment for your company:

Highly qualified staff, trained to meet your specific needs—your dual students combine up-to-date academic knowledge with practical, proven skills—tailored specifically to your requirements.
Early commitment – long-term benefits – Dual students grow into your structures from day one and develop a strong emotional connection to your company.
Competitive advantage in the skilled labor market – Show that you prioritize training with a future – this strengthens your employer brand and attracts committed talent.
Smooth Transition into the Workplace – Intensive practical placements eliminate long onboarding periods – your future employees are ready to work immediately.
Flexible Training Model – Whether with or without vocational training – you choose the model that best fits your capacity and goals.

Did you know?
The retention rate for dual-track students is nearly 100%. You’re not just training them—you’re securing your future—with employees who already know you and your processes.

How to Become a Partner Company

Would you like to nurture dual-track talent and attract them to your company early on? Partnering with OTH Amberg-Weiden is simple and flexible.

Become a partner in just a few steps:

1. Choose a study model:
Select one of the two models:

Study program with in-depth practical training – the recommended model for the AWI program
(Academic studies + intensive practical placements, no vocational training)

Combined program – a combination of academic studies and recognized vocational training (e.g., IHK)

2. Create a position within the company:
Define a suitable practical placement – e.g., in the fields of IT, digitalization, marketing, data analysis, or process management.

3. Sign a cooperation agreement:
You work with us to establish the framework conditions. We support you in the planning process and ensure everything runs smoothly.

4. Find students:
You can select suitable candidates yourself – or we can facilitate contact through our students, career fairs, or online platforms.

5. Actively support practical phases:
During their studies, you will supervise your dual students during the practical phases and enable them to work on real-world projects. Having a dedicated contact person within the company is essential.

Ready to get started? You can obtain all information regarding contracts, requirements, and work schedules directly from us—personally and hassle-free.

Contact our Dual Study Program team—we’ll provide personalized guidance and support you every step of the way toward a successful partnership.

contacts

Become a partner now ...

... and work together to train the skilled workers of tomorrow

Would you like to nurture dual-track talent and attract them to your company early on?
Then start your partnership with OTH Amberg-Weiden—a straightforward process with personalized support.

All the key information in a concise summary:
Brochure „Duales Studium für Unternehmen“ PDF Download

Questions? Or ready to get started?
Our team will provide you with personalized support—from the initial consultation through to active collaboration.

contacts

Frequently Asked Questions (FAQ) from Businesses

In the Applied Business Informatics program, students acquire comprehensive skills in business, digitalization, and IT. Courses in areas such as process management, data analysis, software development, ERP systems, e-commerce, and AI specifically prepare them for practical tasks in the workplace. Through project work, the internship semester, and the bachelor’s thesis, your company can actively contribute to shaping the program’s academic focus.

The possible roles are diverse and depend on your areas of expertise and the students' interests. Typical responsibilities include:

Collaboration on digitization or IT projects
Data analysis and reporting
Support with online marketing
Process optimization using digital tools
Working with ERP, CRM, or e-commerce systems
Software testing or internal IT support

In the “Study with In-Depth Practical Training” program, theory and practical phases alternate systematically. Students spend time at your company, particularly during breaks between semesters and during the practical training semester (6th semester). We will coordinate the exact schedule with you—flexibly and with planning certainty.

You pay your dual-track students during their practical training periods at the company. Many companies base their pay on the training stipends set by collective bargaining agreements (e.g., 80–100% starting in the third semester). Payment is possible but not mandatory for theoretical phases at the university. We provide personalized advice and can also provide contract templates upon request.

You can either actively recruit new talent on your own or rely on our support. We’ll help you connect with interested students—through college fairs, applicant pools, our Career Service team, or online platforms. Students who are already enrolled can also join a dual degree program starting in their second semester.

Yes—you can join at any time. We’ll work with you to determine the right program (combined study or in-depth practical training), finalize the cooperation agreement, and assist with all organizational matters. Whether you’re a large corporation or a small-to-medium-sized business, we’ll ensure our partnership is streamlined and flexible.