Our focus areas

Human-Technology Interaction: Exploring the interaction between humans and technology, including AI companionship, digital transformation, and immersive reality, among others.
Marketing & Consumer Behavior: Investigating the intricacies of consumer decision-making, branding strategies, and the impact of digital marketing in today's rapidly evolving landscape.
Organizational & Personal Development: Examining future skills, leadership in cyber-physical realities, and diversity management to foster resilient and adaptable individuals and organizations.