own marketing agency. Krea provides students with hands-on experience in the field of marketing, media, and
communications through company projects and professional stakeholder networks.
Still
tr. 1, 92224 Amberg
Weitere IMPULSEs@night-Termine erfährst du regelmäßig
über unsere Social-Media-Kanäle.
Eintritt
frei!
...mit Blick ins Elektronikwerk
Learning Space Learning Hall:
Establishment of an environment for independent
learning on digital and media content
• Film studio for explainer video production:
Expanding existing capabilities for producing [...] teaching-learning experience of students
• Alternatives to "frontal teaching" possible
• Teaching of media-related skills "on the computer
• BYOD
• Good spatial accessibility
Equipment:
• Mobile chairs [...] room with video conferencing
system
An innovative space for individual learning with digital media
Michael
Weinmann
Daniel
Greim
Sponsored by
page
35Overview teaching and learning
En-
gineering and Information Technology programme at the Depart-
ment of Electrical Engineering, Media and Informatics (EMI) at the
OTH.
Novia UAS
» Energy Technology
» Electrical Engineering
64,0%
66,7%
68,2%
70,4%
71,2%
78,2%
88,3%
0% 20% 40% 60% 80% 100%
Social Media-Kanäle der OTH AW
Berichte über OTH AW in Print und Online
Hochschulrankings und -vergleiche
Hochschulrankings und -vergleiche
DAAD-Datenbank "International Programmes in Germany"
Social Media-Kanäle der OTH AW
Werbung der OTH AW (Flyer, Plakate, Studienbroschüren)
Deutschsprachige I
Kooperationen
Hochschulkommunikation
• On- und Off-Campus-Marketing
• Homepage
• Online- & Social Media-Marketing
• Print-Medien
• Messen, Events, Veranstaltungen
Institut für Nachhaltigkeit
• Nachhaltigkeit [...] CI/CD-Standard überprüfen und
verbindlichen Standard festlegen
• Homepage umstrukturieren
• Social Media-Strategie entwickeln
PLANUNG
„Potentiale sichtbar machen“
page
2021 / 35
Prof. Dr [...] Qualifizierte, mind. 3 Kurse/Jahr
▪ Ausbau Coaching, Information und Marketing, Intensivierung Social Media
▪ Ausbau Studiengangs-Monitoring und Evaluationsregelkreise im Qualitätsmanagement
▪ Reduktion Sc
hast ein Auge fürs Detail, bist offen für neue Trends
und Themen und begeisterst Dich für Social Media
‐ Deine Wortgewandtheit bringst Du beim Verfassen von
redaktionellen Beiträgen und der Aufbereitung
Str. 1, 92224 Amberg
Weitere IMPULSEs@night-Termine erfährst du regelmäßig über unsere Social-Media-Kanäle.
Eintritt
frei!
Str. 1, 92224 Amberg
Weitere IMPULSEs@night-Termine erfährst du regelmäßig über unsere Social-Media-Kanäle.
Eintritt
frei!
Processes
Media Informatics provides knowledge and skills in media
production combined with computer science. Specific
courses are
• Media Design
• Design and Production of Digital Media
• Web Systems [...] connection with one of the
following areas of application: either Industrial Informatics
(II) or Media Informatics (MI).
Graduates with a focus on Industrial Informatics have
acquired a broad engineering [...] aid of modern software
engineering.
Typical fields of operation for graduates with a focus on
Media Informatics include, for example, e-commmerce and
web applications, interactive computer graphics
Soft Skills for Media Technicians
• Advanced Topics of Media Business
• Media and Innovation Management
• Web Engineering
• Methods of Visualisation
• Electronics of Media Interface
• Media Controller Devices [...]
Media Technology
and Media Production (Master)
General Information
This consecutive Master‘s programme, which builds upon
the OTH’s undergraduate programme in Media Production
and Media Technology [...] development and media production. Relevant
coursework ranges from research and development in
media technology to editorial and design concepts in the
area of media production. Media management and
Internet: http://www.oth-aw.de
Issued 9/2017
Media Informatics
General Information
Media Informatics represents the interface between media,
mankind and machine. It explores solutions for the [...] web design, IT networks or data
bases.
A Bachelor‘s Degree in Media Informatics opens up a
variety of interesting jobs in the media,
telecommunications or software industry (publishing
houses, radio [...] modules:
• Mathematics
• English
• Basics of Digital Systems
• Design and Production of Digital Media
• Media Design
• Programming
• Theoretical Information Technology
• Operating Systems
• Web-Client-Te
TOPICS
Deep-dive into markets
Marketing & social media eCommerce & retail Food & nutrition
Internet & devices Media & digital media Housing & household equipment Mobility
Finance [...] what
drives consumers
The Consumer Insights offer a global perspective
on consumption and media usage, covering the offline
and online world of the consumer. They are based on
more than 2,000 [...] dimensions,
such as demographic characteristics,
values and attitudes, as well as
consumption and media usage, to
precisely define your target groups.
Country and trend comparisons
Switch between
Konzepterstellung
• Technische Unterstützung bei Veranstaltungen
• Erstellen von Social Media Beiträgen
Anforderungen:
• Interesse rund um die Themen Gleichstellung, Frauenförderung
abrufbar unter https://educational-media.de/mum-video/interaktiv/watch/17
annotation https://educational-media.de/mum-video/interaktiv/watch/17 https://educational-media.de/mum-video/interaktiv/watch/17
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the
different social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
orally A presentation is a systematic, structured oral presentation, visually supported by appropriate media, to establish a desired competence profile.
The presentation can be supplemented by a short written
19:15
20:45
Pause
Löbus
Financial Analysis & control
018
Pause
Baradaran
Social Media Marketing
127
Kamran
Advanced Marketing
218
Preis
Empirical Researc
Analytics
exercise Cornelia Oszlonyai
Business & Personnel Consulting IB exercise Mohammad Saeid Matinfar
Social Media Marketing IB exercise Mohammadi Marzieh Baradaran
Digital Workplace - Technology,Culture,Space IB
Leitlinien“)
• Susanne Regen: DIN EN ISO 50001:2011 – Arbeitsbuch zur Umsetzung. 2. Auflage. WEKA Media, Kissing 2012
• Johannes Kals: Betriebliches Energiemanagement – Eine Einführung. Kohlhammer, Stuttgart
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting [...] 4 5 3
MBUT
Mechanical Engineering and Environmental Technology
EMI
Electrical Engineering, Media and Computer Science
WEBIS
Weiden Business School
WIG
Industrial Engineering and Health
bachelor [...] Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting