Werbe-Praxis
• Wandel der Medienlandschaft: Zur Psychologie (und Wirkungsmessung) von Social Media und weiteren Online Marketing Tools
• Empirische Forschungsmethoden der Konsumpsychologie und [...] simulierten Pro-
jektszenarios. Sie vermarkten den Online-Shop mittels Banner Werbung und Social Media Marketing (Facebook, Instagram, Linke-
dIn, Xing).
• Domainauswahl und -registrierung, Webhosting [...]
• Optimierung der Website mit Performance Marketing
• Konzeption und Schaltung von Social Media Marketing
• Monitoring und Erfolgskontrolle (u.a. mit Hilfe von Google Analytics, Facebook Analytics;
allocated journal articles
05% - Writing of a one-page media report about
the project (with picture documentation) as well
as a social media post
Examination of applied elements of social and [...] for active collaboration and change?
• What activities are helpful?
• What materials and media support?
• What is special about online workshops?
• Which tools are suitable?
• How do
very low level of interest rates. Moreover and
specifically, we ask what role cashless payment media play in the evolution of the demand
for banknotes. Our paper is closely related to Seitz and Setzer [...] shifts upwards.
Closely related to opportunity costs of holding banknotes are alternative payment media. In
addition to the pressure from existing means of payment (eg, debit and credit cards), cash [...] and could thus increase
currency in circulation. As a result, the effect of cashless payment media on currency demand
is ambiguous.
8 An overview
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Matters", Dalinghaus (2017) examines a range of institutional, legal, scholarly, policy
and news media sources to understand the current state of debate about – and evidence for – the links between
11 See on this point Markose and Loke, 2003, who look at the interdependencies between payments media use,
network effects and interest rates.
12 Bindseil and Seitz, 2001, analyse banknotes in circulation [...] histories. Shy and Tarkka, 2002, theoretically analyse the markets for three different payments media,
80
ECB
Work ing Paper Ser ie s No . 330
April 2004
page
References
Aksoy, Y., Piskorski [...] Demand, Bank of Finland Bulletin
3/1993, pp. 8-13.
Virén, M. (1994), Demand for Different Payment Media in Finland, Bank of Finland Bulletin
2/1994, pp. 12-16.
Vuchelen J., van Hove, L. (2001), The
decreases, in which case Iit would be negative. However, despite the spread of cashless payments media,
only very few countries to date experience a decline in banknote demand in nominal terms.
13
annotation https://www.philadelphiafed.org/-/media/frbp/assets/consumer-finance/discussion-papers/HurricaneKatrinaJan06.pdf https://www.philadelphiafed.org/-/media/frbp/assets/consumer-finance/discussion- [...] annotation https://www.philadelphiafed.org/-/media/frbp/assets/consumer-finance/discussion-papers/HurricaneKatrinaJan06.pdf https://www.philadelphiafed.org/-/media/frbp/assets/consumer-finance/discussion- [...] annotation https://www.philadelphiafed.org/-/media/frbp/assets/consumer-finance/discussion-papers/HurricaneKatrinaJan06.pdf https://www.philadelphiafed.org/-/media/frbp/assets/consumer-finance/discussion-
of payment media . . . . . . . . . . . . . . . . . . . . . . 15
Figure 3: Share of cash and cards in retail trade according to the EHI . . . . . . . . . 18
Figure 4: Shares of payment media in 2011: [...] . . 45
Figure 23: Cashless payment media in Germany (quantity) . . . . . . . . . . . . . . . . . . 46
Figure 24: Cashless payment media in Germany (value) . . . . . . . . . . [...] the costs associated with payment media. It
focuses on cash and card payments. We will then try to quantify the significance of
payment transactions and payment media for Germany applying a demand-based
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particular, when contrast
media is injected, a data acquisition is mandatory, because the stored sequences can be
replayed as often as required without re-injection of contrast media. To achieve a sufficient [...] nly false
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the operating room rapidly with fast image processing and even a reduction of contrast
media and ionizing radiation dose (Pedra et al., 2011). The combination of an angiography
system in the
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decreases, in which case Iit would be
negative. However, despite the spread of cashless payments media, only very
few countries to date experience a decline in banknote demand in nominal
terms.
estimator
we-online.com/web/en/index.php/show/media/06_passive_components_-_custom_magnetics/toolbox/Custom_Capabilities_Catalog.pdf https://www.we-online.com/web/en/index.php/show/media/06_passive_components_-_custo
Massachusetts, 2013 (Rev. 0) – Firmenschrift. [Online] Verfügbar unter:
http://www.analog.com/media/en/reference-design-documentation/reference-designs/CN0276.pdf
[3] Frenzel, B.; Kurzweil, P.; Parspour [...] Massachusetts, 2015 (Rev. B) – Firmen-
schrift. [Online] Verfügbar unter: http://www.analog.com/media/en/technical-documentation/data-sheets/AD7403.pdf
[8] ANALOG DEVICES: 2.5 kV, Isolated DC-to-DC [...] Massachusetts,
2017 (Rev. B) – Firmenschrift. [Online] Verfügbar unter:
http://www.analog.com/media/en/technical-documentation/data-sheets/ADuM5000.pdf
[9] Kurniawan, A.: Getting Started with Raspberry
Matters", Dalinghaus (2017) examines a range of institutional, legal, scholarly, policy and news
media sources to understand the current state of debate about – and evidence for – the links between cash [...] demand; 4) the number and value of debit and credit card transactions as alternative payment
media and 5) the share of the shadow economy in GDP. The sample runs from 2002.q1 – 2017.q4. All variables
Springer Gabler.
Leitherer, J. (2017). Unternehmen bauen auf Social Media.
https://www.springerprofessional.de/social-media-marketing/interne-
kommunikation/unternehmen-bauen-auf-social-
[...]
Benefits der Zukunft 216
Literaturverzeichnis
media/13338260?searchResult=1.unternehmen%20bauen%20auf%20So
cial%20Media&searchBackButton=true
Maas, R. (2019). Generation Z für Personaler [...] ngestützter Bericht mit einer Analyse zu Bildung in einer
digitalisierten Welt (1. ed.). wbv Media.
Bogner, A., Littig, B., & Menz, W. (2014). Interviews mit Experten.
Springer Gabler.
Systematik der Online Marketing-
Instrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing). Sie können bestehende Abläufe in Online-
Shops analysieren und Verbesserungsmaßnahmen [...] Online-Marketing
● Suchmaschinen-, Affiliate- und E-Mail-Marketing
● Content-, Influencer- und Social-Media-Marketing
● Web- und Marketing-Controlling
page
Lehrmaterial / Literatur
Systematik der Online Marketing-
Instrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing). Sie können bestehende Abläufe in Online-
Shops analysieren und Verbesserungsmaßnahmen [...] Online-Marketing
● Suchmaschinen-, Affiliate- und E-Mail-Marketing
● Content-, Influencer- und Social-Media-Marketing
● Web- und Marketing-Controlling
page
Lehrmaterial / Literatur
Systematik der Online Marketing-
Instrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing). Sie können bestehende Abläufe in Online-
Shops analysieren und Verbesserungsmaßnahmen [...] Online-Marketing
● Suchmaschinen-, Affiliate- und E-Mail-Marketing
● Content-, Influencer- und Social-Media-Marketing
● Web- und Marketing-Controlling
page
10
Lehrmaterial [...] Lehrveranstaltungen
Course Content
● Disruptive Innovations
● From Place to Space
● Logik von Social Media
● User Experience
● Business of Data Streaming
● Platform Strategie und Ökosystem
● Cloud Cooperation
BUSINESS MODELS
DATA SECURITY AND COMPLIANCE
BIG DATA MANAGEMENT
IT ARCHITECTURE
SOCIAL MEDIA MANAGEMENT
DIGITAL DISRUPTION AND TRANSFORMATION
page
„Digitalization is the change [...] ac-
tually connected? Do you want to learn more about how the digital world of Big
Data, social media and agile management works? Perhaps you already work in
a company exploiting digitalization?
If
tematik der Online MarketingInstrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing). Sie kön-
nen bestehende Abläufe in OnlineShops analysieren und Verbesserungsmaßnahmen
tematik der Online MarketingInstrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing). Sie kön-
nen bestehende Abläufe in OnlineShops analysieren und Verbesserungsmaßnahmen
Social Media
Teil B widmet sich dem Thema "Social Media". Zum einen wird eine allgemeine Einführung in das Thema Social Media gegeben.
Zum anderen wird der Einsatz entsprechender Social-Media-Anwendungen [...] für
externe Branding-Aktivitäten diskutiert.
Woche 5: Enterprise Social Media und Netzwerkanalysen für HRM
Woche 6: Social Media, Employer Branding und Gamification
Teil C: Datengetriebene Ansätze und [...] tematik der Online MarketingInstrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing). Sie kön-
nen bestehende Abläufe in OnlineShops analysieren und Verbesserungsmaßnahmen
where
appropriate, technology-oriented courses of study (e.g. Industrial Engineering and Management, Media
Informatics) are considered relevant. The examination board decides on the relevance of the course [...] orally A presentation is a systematic, structured oral presentation, visually supported by appropriate media, to establish a desired competence profile.
The presentation can be supplemented by a short written